About 1 OF 1 BY JOLIE

The online fashion industry is waiting for someone to take initiative and change the way people think about style. Online fashion boutique 1 of 1’s by Jolie is taking that step with custom-made clothing and accessories that express a creativity unmatched by online competitors.The maven behind this operation decided that she wanted to create one-of-a-kind pieces for her customers and she is doing just that.

The owner of the online boutique started her business when she noticed that she was seeing a lot of the same outfits at events in Memphis, Tennessee. “While working in retail, I would see no originality and no creativity,” she said. “Women were wearing the same styles and it was so disappointing to see.” This was her inspiration; she decided to offer women the opportunity to express themselves in a different way than everybody else with her boutique.

1 of 1’s by Jolie offers hundreds of styles that offer an authenticity and attention to detail that other boutiques fail to address. In addition, there is another thing that 1 of 1’s by Jolie offers that other online boutiques do not: customization. Women come in so many different sizes and have so many different visions of style and Jolie caters to this flawlessly. “Customers receive an experience where they are in control and customers are able to add their ideas, as well,” she said. “For example, I provide custom pieces but a client is always welcome to modify any piece until it's their very own. That is what sets me apart from any online shop.”

The online shop has tops, dresses, accessories, shoes, and more. But the product that sets 1 of 1’s by Jolie apart are the custom denim jeans. “ I get to create items that one would not think belong on denim. I use pearls, gold and silver accents, sequins and so much more,” Jolie said. “My denim pieces create most of the attention for 1 of 1's by Jolie.” And attention is what women want, to stand out from other women, especially at events. “The clothing offered at 1 of 1’s by Jolie is for confident and bold women who are not afraid to make mistakes,” she said. “A woman who knows her sense of style and is not afraid to stand out.”

1 of 1’s by Jolie has products that has been made with care and charisma. The inspiration behind each piece is well thought out and without creative bounds. Jolie sees incredible potential and growth with her clothing line in the future and for a good reason. “I plan to expand my brand by opening up my own store and having buyers from big name retailers carry my line in their stores,” she said. “From there that would open up the doors to endless opportunities. “